We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Explain How Products Are Developed Essay

Sorry, but copying text is forbidden on this website!

3.1.1 The product life cycle (PLC).

The product life cycle is used for determining the lifespan of products and there are 4 sub stages of product: introduction, growth, maturity and decline. From 2007 until now, Honda Air Blade has become the most successful line of Honda’s motorbike as well as on market. Since it was born, Honda Air Blade has achieved sales of more than 2 million products. This year, from April to the end of September, Honda Air Blade reaches to 274,563 products. (Zing, 2014) This motorbike has brought more profits and impacted strongly on revenue of company. Honda has had the success with this product line. But in the modern world, to be able to compete with the competitors, Honda needs to improve quality, style of products and consider market prices as well as competitors to make a better product

We will write a custom essay sample on Explain How Products Are Developed specifically for you

Order now

3.1.2. Branding and brand leadership.

a. Branding:

A brand is much bigger than just the corporate logo. The brand attributes are formed from the efforts of corporation in the process of marketing communication activities and the character of business. Therefore, corporation needs to have an appropriate strategy to release a good PR campaign to make them more attractive than the competitors. Honda has slogan:” The power of dreams”, easily to remember and it has been very famous around the world.

b. Brand leadership:

The first appearance of Honda in Vietnam is in 1996, until now has been through 18 years and they have always been one of the forefront in their industry. (Honda, 2014) But now, Vietnam’s market has Yamaha, the biggest rival of Honda and the competition between both will continue for a long time in the future. Consequently, Honda has to use and combine an ingenious of design, advertising, marketing, and corporate culture. It will help create brand attributes in the minds of the people and that this will bring

How to cite this page

Choose cite format:

Explain How Products Are Developed. (2016, Aug 15). Retrieved from http://jellyclan.com/explain-how-products-are-developed-essay

We will write a custom essay sample onExplain How Products Are Developedspecifically for you

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service
online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out http://goo.gl/CYf83b

online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out http://goo.gl/CYf83b

image

Your Answer is very helpful for Us
Thank you a lot!

Sitemap